Wednesday, June 26, 2013

The NBA just keeps getting better news from the Heat – Spurs Finals

We all know that ESPN/ABC got monster ratings as the Miami Heat beat the San Antonio Spurs in a very entertaining seven game NBA Finals. Well NBA TV and NBA digital also benefitted from the Heat- Spurs success.

According to data released by the league the NBA Finals was a big success on the cross platform front:
NBA Digital, jointly managed by the NBA and Turner Sports, generated all-time cross-platform consumption records during the 2013 NBA Finals – won by the Miami Heat over the San Antonio Spurs in seven games – including its largest audience ever for pre- and post-game coverage on NBA TV and record-setting traffic and video streams across and NBA Mobile.

NBA TV’s NBA GameTime pre- and post-game coverage during The Finals was up 28% among total viewers compared with last year.  This year’s average of 186,000 total viewers for pre- and post-game coverage was a new record for the network. garnered more than 646 million page views during this year’s Finals, up 57% vs. last year.  The site also accumulated more than 434 million video streams, up 120% when compared with the 2012 Finals.

NBA Mobile experienced all-time records among page views and video streams.  This year’s NBA Finals registered more than 138 million page views, domestically, up 91% vs. 2012.  NBA Mobile also saw a total of 4.5 million video streams during the 2013 NBA Finals, up 126% over last year. Additionally, downloads for the league’s signature NBA Game Time app were up 111% compared with the 2012 NBA Finals.

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